In simple terms, your brand represents who you are, and marketing refers to the act of delivering your brand message. When I was first starting out, I didn’t have much of a marketing budget, so instead I focused on branding my business. By making myself, and my business, a memorable brand, I generated tons of word-of-mouth referrals! From my cute pink consultation tool belt, to my letterhead, logo on my vehicle, website, marketing materials, and adding a touch of “pink” in everything that I did and wore, I not only provided great service to my clients, but I was easily remembered. When someone drove by my house and saw my company’s sign on the lawn, they didn’t write down the phone number or website to call me right away, but when they searched for my company online, they recognized my logo and my brand.
When considering how you wish to brand yourself, and your company, you’ll first need to establish what your brand stands for:
- Who are you?
- What is your business?
- What do you stand for?
- How will you create your “brand” recognition?
- Does your brand have a story?
The foundation of your brand is your logo, everything else is simply a means to communicate your brand, including but not limited to:
- Promotional materials (business cards, flyers, postcards, brochures, lawn signs, etc.)
In addition to your logo, a catchy tag line can also help to establish your brand. This would generally be printed with your logo, and essentially become your company’s mantra.
Branding extends to every aspect of your business, from how you answer your phones, to what you and your team wear, your e-mail signature – everything. Be consistent, and be memorable.
Have questions about becoming a Home Stager, or just starting out and need an extra boost in your business? Join our Facebook group, To Be a Home Stager – our very own Shauna Lynn Simon is live online every Thursday afternoon, answering your most pressing questions!