Blog
“Logic will get you from A to B. Imagination will take you everywhere.”
~ Albert Einstein
Stop Undervaluing Your Services: How to Rethink Your Rates
Pricing your services can feel like walking a tightrope. Charge too much, and you worry about losing clients. Charge too little, and you risk working harder without seeing the financial rewards you deserve. If this sounds familiar, you’re not alone. Many...
How to Turn Your Passion for Home Décor Into a Thriving Staging Business
Have you always had a flair for interior design? Do friends and family constantly ask you for home décor advice? If you’re nodding along, you might have what it takes to turn your passion for home décor into a lucrative career in home staging. The best part? With the...
The Importance of Color in Home Staging
Color plays a crucial role in home staging. It has the ability to transform a space, evoking different emotions and make potential buyers feel welcoming, but it can also make a space feel dull and uninspired. The right color scheme can transform a room into a cozy...
Selling Home Staging in a Buyer’s Market
With the right tools in your pocket, you can start (and grow) your business quickly and efficiently. I’ve personally helped thousands of home stagers from all kinds of backgrounds and economic circumstances to become successful home stagers in their local area.
How Much Does a Home Stager Make? | 2022 Industry Guide
With the right tools in your pocket, you can start (and grow) your business quickly and efficiently. I’ve personally helped thousands of home stagers from all kinds of backgrounds and economic circumstances to become successful home stagers in their local area.
How to Become a Home Stager Without Breaking the Bank
Becoming a home stager doesn’t have to mean spending all of your money on inventory. Here is how to become a home stager without breaking the bank.
4 Steps to Discovering Your Awesomeness
Did you know that my business almost failed before it ever really got off the ground? It’s easy to see a business that has been around for years, and assume that it has always been successful, but the truth is that many new businesses struggle, and mine was no...
How to Plan & Execute a Successful Inventory Sale
So you’ve accumulated a great selection of home staging inventory, but now you have fallen out of love with many of the pieces and you feel like it might be time to move on. Hosting an inventory sale will help you to free up cash (which means more money to buy new...
The Best Tips for Home Stagers, by the Industry’s Top Experts
Hindsight is 20/20 – we’ve all heard this, but it’s never more true than immediately following a terrible mistake that you have made in your business, that often can be costly. Have you ever had that moment of clarity following a disaster where you thought “I wish...
Do I Need to be Certified to Work as a Home Stager?
If you are considering home staging as a career, you might be underwhelmed by the amount of information about how to get started. While some colleges offer some basic courses on home staging, it can be difficult to figure out where to get your training, and whether or...
Top 11 Mistakes New Home Stagers Make
No insurance Regardless of whether or not you intend to invest in owning your own home staging inventory, you are still a business, and your business takes place in other people’s homes. Not only will the insurance protect you from any liability (such as mistakenly...
How I Raised My Prices and GAINED Business
We have all had the frustration of feeling underpaid and overworked, all while fielding requests to cut pricing – so how can we comprehend raising prices? So many of us fear even the thought of raising prices. Why? Well, in an industry where pricing and other factors...
How to Get Started as a Home Stager
Don't you wish that there was an easy step-by-step guide to getting started as a home stager? I would love to say that this is it, but embarking on a new career is a BIG deal, and is one that should be given the attention that it deserves! That said, I can provide you...
The Dos and Don’ts of Hiring a Home Stager
DO Hire a home stager as early as possible in the process Homeowners will often try to tackle renovations and decluttering before calling a home stager, but it is actually better to call them in first. As soon as you have made the decision to sell your home, contact a...
Selling Home Staging in a “Seller’s Market”
If you’re living in a “seller’s market”, you may find that some real estate agents have lost interest in your home staging services. You know that their clients can still benefit from your services, but how do you motivate these agents? What is a seller’s market? A...
When over 400 people are laughing at you…
A story from our President, Shauna Lynn: At RESACON Las Vegas earlier this year, I was asked to assist by providing a microphone to audience members that wanted to ask our keynote speaker, the amazing Sabrina Soto, questions. This was great exercise for me in a room...
7 Steps to Get Started in a Career in Home Staging!
Free Guide Provides 7 Steps to Getting Started as a Home Stager! 7 Steps to Get Started in a Career in Home Staging! Download this FREE Cheat Sheet to get started CNN named home staging as an industry poised for...
A Day in the Life of a Stager
How My Week Went “Kaboom” in a Matter of Hours, and I LOVED it! Today I thought that I would tell you about my week (or at least my week so far, as it’s only Tuesday as I write this). Monday started like a typical day. In my morning meeting with my assistant we...
Branding vs Marketing
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. ~ Small Business Encyclopedia Marketing: The activity, set of institutions, and processes for creating, communicating, delivering,...
SLS Academy Announced as Award Finalist from International Home Staging Trade Association!
The Real Estate Staging Association® (RESA®) recently announced SLS Academy’s Client Care Package as a finalist for The RESA® Most Innovative Product or Service of the Year™. How exciting! SLS Academy will be exhibiting at the 2017 RESA Convention in Las Vegas Nevada...
Use Your Bio to Promote the Star that You Are
Written by Fred Berns Is your bio boosting or blocking you? Is the personal profile on your website, social networking sites and in your marketing materials qualifying you for the kind of clients you want? Or, is it disqualifying you? Before you can sell your staging...
How to Choose the Right Home Staging Course for YOU
Since home staging as a career has gained additional exposure over the last several years, there are now more options than ever for home staging training. With so many options available, it can be difficult to choose which one is the “best” one to take. The answer to...
Why Interior Designers Make Great Home Stagers
If you work in interior design, you have probably noticed that a number of industry professionals have added home staging to their list of services in the last few years. Home staging can be a great complimentary service to a creative-based service portfolio, but how...
10 Low Budget Home Staging Hacks to Use in Everyday Life
Our home staging clients often tell us how much they wish that they had brought us in sooner, before they decided to sell the house, so that they could have enjoyed some of the changes that we made! They especially love seeing some of our home staging tricks and hacks...
Talent vs Training – Which Matters More?
So you have a creative eye, you love re-arranging your furniture, you’ve watched EVERY home renovation reality show, and you’re ready to launch into the world of home staging! Where do you start? Since home staging is not a regulated industry, technically you can...
10 Quick Facts about the REAL Shauna Lynn
Shauna Lynn, Owner and Founder of SLS Academy and Beyond The Stage Homes, is known for her creative designs, upbeat personality, unique look and style, and of course, her dedication to her students, and her clients and their homes. But do you really know who she is?...
Everything I Know… I Learned from Bartending ~ by Shauna Lynn
When I began bartending in my third year of University, I had no idea the long-term impact that this would have. I always knew that I wanted to be an entrepreneur, which is why I studied Business as my minor, but little did I know that the best business lessons I...
How To Hang Artwork Like the Pros!
As a home stager and designer, I often get questions from clients, friends, and family about how to ensure that artwork is hung properly: How high should they be hung? Should we stagger groups of artwork, or align? Should the art go behind the bed, or behind the...
10 Things Stagers DO NOT Learn From TV
We get it, you've watched all of the home renovation and home sale shows, read all of the online articles and tips regarding setting up your home to sell, and you have found every home selling checklist available online, so why would you need to take a home staging...
What Most Home Staging Courses Won’t Tell You
A glimpse at Shauna Lynn's upcoming book! The following is an excerpt from the only home staging book of it's kind - learn the truth about the home staging industry! Expected release date: Winter 2017 . Most home staging courses will sell you on the big picture,...
Top 10 Home Staging Myths
What exactly is home staging? Which houses should be staged? How do you know if it's the right move for a house? If you've seen home staging featured on all of the great real estate television shows, you're probably thinking that all home staging projects are...
The Price of FREE
Don’t you just hate when people offer to do something for you…for nothing? Sure, everyone loves to get FREE stuff, but is anything ever free? Get free groceries, by signing up for a new credit card. Get a free muffin, you just have to buy 3...
8 Traits of the Successful Home Stager
Home staging is an exciting and rewarding career choice, but like most things in life, it isn’t always easy! If you’ve ever wondered whether or not home staging is a career for you, it might be helpful to learn some of the top qualities that you will find in...
Interview with a Home Stager
Your front row view of the Home Staging Industry - check out our interview with Shauna Lynn Simon from Beyond The Stage Homes, and see what advice she has for new or soon-to-be home stagers. Q: What are some of the biggest challenges that you face as a home stager? A:...
